Ben & Jerry's Co-Founder Jerry Departs Amid Unilever Dispute
Ben & Jerry's co-founder Jerry Greenfield departs amid disputes with Unilever over brand values.
- • Jerry Greenfield announced his departure from Ben & Jerry's due to conflicts with Unilever.
- • Disputes centered around Unilever's influence on the company's social mission.
- • Greenfield emphasized the need for brands to stay true to their core values.
- • His exit raises questions about the future direction of Ben & Jerry's.
Key details
The co-founder of Ben & Jerry's, Jerry Greenfield, has officially announced his departure from the company following escalating conflicts with parent company Unilever over the brand's social mission. The announcement was made on September 17, 2025, amid growing tensions between the two parties, which centered around Unilever's influence on the brand’s operations and values.
Several reports indicate that Greenfield was increasingly frustrated with Unilever's decisions that he felt undermined the company's commitment to social justice and environmental sustainability. Unilever acquired Ben & Jerry's in 2000, yet the ice cream brand had maintained a degree of operational independence, with a strong focus on social activism. However, Greenfield's recent dissatisfaction suggests significant disagreements regarding the future direction of the brand's purpose.
In a statement, Greenfield expressed his regret over the conflicts that prompted his exit, emphasizing the need to remain true to the brand's core values. He stated, “It is important for a brand like ours to advocate for social justice and maintain our commitment to our mission.”
The departure of Greenfield is considered to be a pivotal moment for Ben & Jerry's and its shareholders, with many speculating on how this will impact the company's future strategy and its reputation as a socially conscious brand.
This article was translated and synthesized from German sources, providing English-speaking readers with local perspectives.
Source articles (2)
Ben & Jerry's: Mitgründer verlässt das Unternehmen
Streit mit Unilever: Ben & Jerry's bald ohne Gründer Jerry
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