Germany Highlights Entrepreneurship’s Value Through Campaign and Success Stories

Germany is currently amplifying the importance of entrepreneurship through focused initiatives and inspiring examples of business impact. The campaign "Wir unternehmen das," supported by IHK Erfurt, shines a spotlight on the vital role that entrepreneurship plays beyond mere economic figures. It emphasizes how businesses generate value, create employment, spur innovation, and assume societal responsibilities. The campaign features real entrepreneurs narrating their journeys, highlighting themes like risk-taking, responsibility, and seizing opportunities. Participation is free for companies, which can create personalized promotional materials to showcase their contributions to employees, customers, and their communities.

Meanwhile, the success story of Variovac, a packaging machinery manufacturer based in Zarrentin, exemplifies German entrepreneurial impact on a global scale. Exporting to 79 countries, the company specializes in safely packaging sensitive food products, with a strong focus on hygiene, customer service, and sustainability. Managing Director Jörg Reimer notes their commitment to resource sustainability and personal customer service facilitated through an international network. Variovac’s growth since moving its headquarters in 1995 continues, with plans to open new buildings in 2027 and 2028 for expanded customer and spare parts support.

Local pride in entrepreneurial success is echoed by the mayor of Zarrentin, Klaus Draeger, who praised Variovac’s social engagement, including support for Ukrainian war victims and community services. The company has won several accolades recognizing family-friendly workplaces and top training programs.

Together, the campaign and Variovac’s achievements underline Germany’s dedication to fostering entrepreneurial spirit and demonstrating its substantial economic and social contributions. IHK Erfurt’s campaign not only promotes entrepreneurship visibility but also seeks to cultivate a favorable environment for business innovation and responsibility, vital for a thriving social market economy.