DFB Launches 'Year of School' Initiative to Boost Physical Activity

The German Football Association (DFB) officially launched its 'Year of School' initiative on September 12, 2025, aiming to significantly enhance physical activity among schoolchildren in Germany. The program is designed to encourage more students to engage in various sports activities and foster a healthier lifestyle among the youth.

This initiative is part of the DFB's broader efforts to integrate football into schools and promote active participation in sports. DFB President Bernd Neuendorf emphasized the importance of physical activity in schools, stating, "Through this initiative, we want to inspire children to have fun with sports, which is essential for their development and well-being."

With this campaign, the DFB not only seeks to increase physical engagement but also to address observed declines in activity levels among children, particularly post-pandemic. Schools across Germany will receive support and resources to implement sports programs, ensuring that all students have access to varied physical activities.

As part of the rollout, the DFB plans to collaborate with local sports clubs to create opportunities for children to play football and other sports outside their regular curriculum. The association aims to establish a strong network of facilities that can promote regular physical activity, making sports an integral part of school life.

As the initiative develops, the DFB may further tailor its approach based on feedback from schools and students, ensuring that the program meets the needs of the young population effectively. The program may signify a pivotal change in how sports and physical education are approached in German schools, shifting towards a more participatory and engaging model for students.