Germany Launches Nationwide Campaign to Secure UEFA Women’s EURO 2029 Hosting Rights

Germany has officially submitted its bid to host the UEFA Women’s EURO 2029, proposing eight potential host cities including Dortmund, Düsseldorf, Frankfurt, Hannover, Köln, Leipzig, München, and Wolfsburg. The German Football Association (DFB) is spearheading a comprehensive nationwide campaign to gather support ahead of the UEFA Executive Committee’s final decision scheduled for December 3, 2025, in Nyon.

To rally public and football community endorsement, a nationwide action weekend is set to take place from November 21 to 23, 2025. This initiative will see participation from various leagues such as the Google Pixel Women’s Bundesliga, the second Women’s Bundesliga, men's Bundesliga, second Bundesliga, third Liga, and numerous amateur clubs. Matches during this period will be themed under the campaign slogan “WE29 – Together WE Rise,” with visible markers such as LED advertising boards, captain armbands, corner flags, referee kits, and photo boards prominently displaying this motto.

The DFB has prepared a toolbox for clubs to support the campaign, providing digital assets like social media templates, logos, and photo frames to encourage widespread sharing and visibility. Amateur clubs, in particular, are encouraged to take part, emphasizing the tournament’s importance for the future of women’s and girls’ football in Germany.

This bid is competing against those from Denmark/Sweden, Poland, and Portugal. According to sources, the UEFA Women’s EURO 2029 is viewed as a landmark event expected to boost the development and visibility of women's football nationwide. The unified and visible campaign exemplifies Germany's strong commitment to hosting the tournament and promoting gender equity in sports.