Global Launch of Adapt2Win Campaign Mobilizes Athletes and Companies for Climate Change Adaptation Ahead of COP30
Adapt2Win campaign launches globally, backed by top athletes, to prioritize funding and awareness for climate change adaptation amid rising climate impacts and ahead of COP30.
- • Adapt2Win launched globally on October 28, 2025, ahead of COP30.
- • Campaign backed by prominent athletes from diverse sports worldwide.
- • Focus on urgent investment in innovative climate adaptation solutions.
- • 2024 saw $417 billion in climate-related economic damages with under 10% financing allocated to adaptation.
Key details
The Adapt2Win campaign, a global initiative focused on advancing climate change adaptation, was launched on October 28, 2025, ahead of the COP30 climate conference in Brazil. Supported by an impressive roster of international athletes, including NBA player DeAndre Jordan, ballerina Misty Copeland, soccer star Raheem Sterling, and Kenyan sprinter Ferdinand Omanyala, the campaign highlights the urgent need for increased investment in innovative solutions that safeguard communities and ecosystems against escalating climate risks (120616, 120622).
Less than 10% of current climate financing is dedicated to adaptation efforts, despite 2024's climate-related natural disasters causing $417 billion in economic losses globally. Adapt2Win calls on leading companies and the public to prioritize funding for adaptation strategies that not only save lives but also promote sustainable development, evidenced by successful community-driven projects such as drought warning systems in Kenya and malaria prevention programs in Cameroon (120616).
Bill Gates and other prominent leaders emphasize the importance of integrating adaptation into the global climate agenda, leveraging the cultural influence of high-profile athletes to reshape adaptation from a complex necessity into an achievable and proactive approach. The campaign seeks to energize global support and financial commitment to climate resilience initiatives during the critical discussions at COP30 (120616).