Global Launch of Adapt2Win Campaign Mobilizes Athletes and Companies for Climate Change Adaptation Ahead of COP30

The Adapt2Win campaign, a global initiative focused on advancing climate change adaptation, was launched on October 28, 2025, ahead of the COP30 climate conference in Brazil. Supported by an impressive roster of international athletes, including NBA player DeAndre Jordan, ballerina Misty Copeland, soccer star Raheem Sterling, and Kenyan sprinter Ferdinand Omanyala, the campaign highlights the urgent need for increased investment in innovative solutions that safeguard communities and ecosystems against escalating climate risks (120616, 120622).

Less than 10% of current climate financing is dedicated to adaptation efforts, despite 2024's climate-related natural disasters causing $417 billion in economic losses globally. Adapt2Win calls on leading companies and the public to prioritize funding for adaptation strategies that not only save lives but also promote sustainable development, evidenced by successful community-driven projects such as drought warning systems in Kenya and malaria prevention programs in Cameroon (120616).

Bill Gates and other prominent leaders emphasize the importance of integrating adaptation into the global climate agenda, leveraging the cultural influence of high-profile athletes to reshape adaptation from a complex necessity into an achievable and proactive approach. The campaign seeks to energize global support and financial commitment to climate resilience initiatives during the critical discussions at COP30 (120616).