Neuendorf Launches 'Year of the School' Initiative to Boost Youth Sports Participation

German Football Association (DFB) President Bernd Neuendorf has announced an ambitious new initiative titled the "Year of the School," aimed at enhancing youth sports participation within German schools. Unveiled on September 12, 2025, this project is designed to foster a stronger connection between children and sports, emphasizing the critical role of physical activity in school curricula.

Neuendorf's campaign aims to motivate schools to integrate more sports activities into their programs, recognizing that challenging school environments have led to a decline in youth engagement in physical exercises. He stated, "Our goal is to bring children and young people to school sports more intensively. It’s crucial for their overall development and well-being."

The initiative reflects a broader recognition of the importance of grassroots sports in cultivating future talents in German football and beyond. By promoting a more active lifestyle among students, Neuendorf hopes to not only nurture young athletes but also improve health outcomes and social skills among the youth.

As schools face various challenges, including budget constraints for physical education, Neuendorf's push seeks to mobilize resources and support from local governments and organizations. The DFB plans to collaborate closely with educational institutions to implement engaging sports programs throughout the academic year. The success of this initiative could serve as a model for integrating sports into daily school life across the nation, ensuring the future of sports in Germany.