Tonies Achieves Market Milestone and SMEs Emphasize Sustainable Growth in 2026

German company Tonies has marked significant corporate growth, surpassing a market capitalization of one billion euros and joining the SDAX index as of December 22, 2025. Since its stock debut in 2021, Tonies' share price increased by over 70% since spring 2025, reflecting strong investor confidence. The company, best known for its Toniebox—a device that enables children to play stories and music with collectible figures—has sold approximately ten million units worldwide. The US market has become Tonies' largest revenue source since 2020, despite competitive challenges and new US tariffs on Chinese products. Strategic moves such as relocating part of production to Vietnam have mitigated supply chain risks. Tonies also introduced the Toniebox 2 with enhanced features and collaborated with Hasbro for new interactive products, leading to over 50% revenue growth in Q3 compared to the previous year and a year-to-date increase of about one-third.

Meanwhile, sustainable growth strategies continue to be vital for German small and medium-sized enterprises (SMEs) heading into 2026. These companies increasingly link economic success with ecological and social responsibility, adopting climate-friendly processes, fair supply chains, and recyclable materials to enhance competitiveness. The Balanced Score Card has become a crucial tool for measuring sustainability performance, integrating financial and social metrics. Digitalization and innovation, including cloud computing, AI, and automation, are key to optimizing production and resource efficiency. Moreover, implementing circular economy practices and fostering strong corporate cultures are enabling SMEs to boost employee engagement and retention. Financial stability and strategic partnerships are also essential for supporting sustainable investments and innovations, while regulatory frameworks provide a supportive environment. Looking forward, sustainable growth remains pivotal for German SMEs to balance economic and social goals effectively.