Zalando Expands AI-Powered Discovery Feed to 22 Markets, Launches Public Customer Profiles

Zalando has announced a significant expansion of its AI-driven Discovery Feed, now available in 22 markets, enhancing the way users shop by offering personalized, near real-time content tailored to their interests. Originally launched in July, this innovative feature combines curated boards, personalized product recommendations, videos, livestreams with direct purchase options, and brand campaigns to transform the shopping experience.

Additionally, Zalando is introducing public customer profiles across all markets, allowing customers to save content, follow brands and creators, and express their style through shareable personal boards. This new capability digitizes the traditional practice of seeking style inspiration and fosters community engagement by making customers visible to each other within the platform.

Robert Gentz, co-founder and co-CEO of Zalando, highlighted that these developments mark a pivotal shift towards an inspiring ecosystem that merges e-commerce convenience with social media's entertainment aspects. Anne Pascual, SVP of Product Design, emphasized the importance of this social dimension, noting how shared boards encourage interaction and deeper customer relationships.

This move reflects broader online trends where digital platforms increasingly blend shopping with entertainment, driven by advanced AI technologies that personalize user experiences and create dynamic community-driven spaces. Zalando's strategy aims to evolve from a transactional marketplace into a vibrant, interactive lifestyle platform, responding to changing consumer needs and behaviors in the digital era.