Financial Losses Persist in Women's Bundesliga Despite Rising Revenues in 2024/25 Season

The 2024/25 Women's Bundesliga season in Germany continues to face significant financial challenges despite a noteworthy increase in revenues, according to a recent report by the German Football Association (DFB). The average revenue per club rose to 3.6 million euros, totaling over 43 million euros league-wide — a 36 percent increase compared to the previous season. However, expenses outpaced these gains, averaging 5.8 million euros per club, resulting in an average loss of 2.2 million euros.

This financial gap underscores the heavy reliance on support from men's professional football clubs, which help cover the deficits. The DFB describes these losses as strategic investments aimed at promoting women's football growth. Since the league expanded to 14 teams this season and established a league association, discussions are ongoing regarding a minimum salary for players. While the average player salary rose from 4,000 to 4,500 euros, many female players still struggle financially.

Interestingly, despite increased streaming viewership—up 7 percent on paid platforms—and a peak TV audience of 1.87 million for a Wolfsburg vs. Bayern match, average in-stadium attendance declined to 2,692 per game. This contrast highlights shifting consumption habits amid financial hurdles.

Overall, though revenue streams improve, the Women's Bundesliga clubs face a tough balancing act managing rising costs and growing audience engagement while depending on men's clubs to sustain operations.