Samsung Unveils Vision AI Companion, Revolutionizing TV Entertainment in 2025

Samsung has introduced the Vision AI Companion, a groundbreaking AI-powered feature integrated into its 2025 smart TV lineup, marking a new chapter in television entertainment. This advanced conversational AI allows users to engage with their TVs via voice commands, enabling natural dialogues and contextual interactions without the need to navigate menus or use external devices. An AI button on the remote activates the companion, which leverages generative AI and multiple large language models—including Microsoft Copilot and Perplexity—to deliver verbal and visual responses that assist with tasks such as planning trips or comparing products.

Key capabilities include Live Translate, supporting real-time dialogue translation in up to ten languages like German, English, and French, facilitating cross-language interactions for families and international viewers. The AI Gaming Mode optimizes visual and audio settings to enhance gaming immersion. Additionally, generative wallpapers dynamically adjust backgrounds based on user mood and preferences.

Part of Samsung’s 2025 TV generation, encompassing Neo QLED, Micro RGB, OLED, and Smart Monitors, the Vision AI Companion runs on One UI Tizen with a promise of at least seven years of software support, including security updates and feature rollouts. Samsung positions the TV as the intelligent center of smart homes, aiming to transform it from a passive screen into an interactive, helpful partner.

In a related industry perspective, Endemolshine CEO Fabian Tobias discussed the evolving TV landscape, highlighting the shift as traditional producers face competition from creator-driven content teams. Tobias also noted his team's recent revitalization of the show 'Höhle der Löwen,' demonstrating efforts to stay relevant amid changing audience preferences. His insights underscore the wider trend toward innovation and adaptation within TV entertainment.

Together, Samsung’s AI innovations and industry leadership insights signal a transformative moment for television in Germany and beyond, blending advanced technology with evolving content strategies to enhance viewer engagement and experience.