Digital Video and Influencer Marketing Set to Dominate German Advertising in 2026
German advertisers are set to prioritize digital video, social media, and influencer marketing in 2026, focusing on mobile platforms and new performance metrics.
Influencers
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YouTube Stars Flying Uwe and Erling Haaland Inspire Health and Community Engagement
Flying Uwe and Erling Haaland use YouTube to promote fitness, healthy lifestyles, and community engagement, connecting with fans beyond screens.
Study Reveals Young Germans Rely on Social Media for Political Information
Young Germans increasingly use TikTok and Instagram for political insights, as per a new study.